Jodi Berg

Former CEO of Vitamix

Berg retired from her role as president and CEO of Vitamix, after making the family-owned manufacturer of high-performance blending equipment for the consumer and foodservice commercial markets a world leader with a brand reach of more than 140 countries. In a prior role as executive vice president of Vitamix, she transformed the organizational structure, corporate vision, business objective and trajectory. She emphasized Vitamix’s deep-rooted values, purpose and mission and integrated them into the organization to create a strong and thriving company culture. Before joining Vitamix, she held leadership positions in the hospitality industry; crediting her introduction the power of company culture to her time as a Director of Quality at The Ritz-Carlton Hotel Company. Award-Winning Community Leader Under Berg’s tenure, Vitamix earned multiple accolades, including being named Best in Class Overall beverage blender by Foodservice Equipment & Supplies magazine for nine consecutive years, twice receiving the Smart Business Smart Culture Award, and being named Best in Biz Gold-level Product of the Year Award for its innovative Ascent Series of blenders. Her holistic approach to management has earned her praise for fostering a work culture that is authentic, transformative and values-driven. Her dedication to helping others lead their own best lives and discovering their purpose has led to numerous recognitions, speaking engagements, publications and awards for Berg. She was recognized as a national EY Entrepreneur of the Year™, as the winner of the Jerry Noyce Executive Health Champion Award, as Owler’s Most Likeable CEO in Cleveland, and as a member of the Community Leader Magazine NEO Business Hall of Fame, among other honors. Berg is a passionate advocate for Northeast Ohio economic development and has served on the board of directors for both Team NEO and the Greater Cleveland Partnership. Her published research on the impact of personal purpose on employee engagement, commitment and life satisfaction served as the thesis for her doctorate in management from Case Western Reserve University’s Weatherhead School of Management. She also has earned an MBA from Washington State University and a B.S. in business administration from Bowling Green State University.   “Every day on this planet is such a gift. It’s up to us to decide how we make that time matter. For me, that means helping others discover their purpose and inspire personal and organizational transformation. My personal purpose is to help people find their wings and give them a chance to fly. I do this in every role I hold, from business executive, board chair, coach, speaker, author, friend and mom.”

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