Driving the Narrative: Storytelling as a Leadership Competency

No one remembers a Powerpoint. Everyone remembers the story you tell…and how they felt when you told it.

Research in the last two decades continues to point to storytelling as a necessary and increasingly important leadership competency. With the current relentless, erratic nature of change at work, high levels of disengagement, and escalating desire for meaning and conscious, ethical leadership from employees, it behooves us to find the way to articulate our vision and the path to that vision with impact. Story – the right one at the right time – does just that…and more.

Moreover, we know this: people will tell a story about our business or our team or our community whether we wish them to or not. We must be wise about this, choosing to harness that impulse to share perspectives by both crafting positive, motivating stories that address reality and the path forward, while recognizing the richness present in our organization(s) in the current moment.

This course is designed for executives, coaches, consultants, AI practitioners and anyone who seeks to develop mastery in the art and science of telling a compelling anecdote, one that drives forward your impactful narratives.