For-profit Business (Corporate), Non-profit Business
This article calls for a radical break from ordinary change management methods, including benchmarking. The “tyranny of averages always conceals sparkling exceptions to the rule.”
Helpful chart contrasting traditional approaches to change with a positive deviance approach to change.
Includes great examples of positive deviance in action that you probably haven’t heard of yet.
Offers a six-step positive deviance model:
1. Make the group the guru
2. Reframe through facts
3. Make it safe to learn
4. Make the problem concrete
5. Leverage social proof
6. Confound the immune defense response